Senior led creative delivery for clients working under real world constraints.
Built for government teams who need accountability, oversight and predictable delivery.
How We Deliver
Structured oversight. Scalable execution.
Government communication demands accountability.
We built our model for that reality.
Senior
Creative Control
Experienced senior creatives shape the work from the outset and oversee it through to final delivery.
Strategic direction is set at senior level. Finished outputs are reviewed before release.
Proof:
- Named senior creative lead on every engagement
- Senior review checkpoint prior to client approval
Defined
Production Lanes
Work is categorised to match the level of creative input required.
New creative ideation for strategic development. Production iterations for evolving approved concepts. Replications and versioning for rollout and scale.
Requests are triaged based on complexity and repeatability, ensuring the right expertise is applied without slowing delivery.
Proof:
- Structured intake and triage process
- Dedicated production team for rollout and versioning
Capacity
Without Congestion
Resource availability is monitored in real time.
An extended bench of creative and production specialists allows work to scale without compromising quality or governance.
Capacity expands. Oversight remains constant.
Proof:
- Real time resource visibility
- Flexible resourcing model with maintained QA checkpoints
The Result
Clear accountability.
Efficient delivery.
Creative quality that holds under pressure.
Senior led creative delivery for teams working under real world constraints.
Case Studies
01.
Complex roll-out. Uncompromised brand.
High-volume brand activation ensuring consistency and governance.
Supporting a national, highly regulated service provider through a large-scale rebrand.
The challenge
A high-volume rebrand involving sensitive materials, strict brand standards and complex stakeholder approvals - delivered while business continued as usual.
What was delivered
- 20+ enterprise document templates, designed to embed brand, hierarchy and compliance controls
- Migration and reformatting of 1,600+ operational documents into the new structured system
- Standardised site maps and accommodation floor plans across multiple locations
- Phased national rollout over 12 months, aligned to stakeholder priorities and approval pathways
How it was managed
Senior-led delivery, structured governance, rigorous quality control and transparent tracking across every stage.
02.
Bringing the future to life. In super quick time.
Technical translation, immersive delivery, stakeholder trust.
Delivering an immersive video experience or a major public infrastructure program, under tight timelines and complex technical constraints.
The challenge
Transforming standard footage into a fully immersive 270-degree experience - within a live public environment, strict technical specifications and multiple approval layers.
What was delivered
- 3 minute immersive video for a 270-degree reality theatre
- Complex edit translating flat footage into an immersive format
- High quality sound mix and spatial transitions
- Delivery to precise theatre specifications
How it was managed
Senior-led creative direction, technical problem-solving and close collaboration to deliver under pressure.
03.
Cultural integrity. Practical delivery.
Governance-friendly delivery, accessibility, cultural integrity.
Supporting a publicly owned venue organisation to deliver a Reconciliation Action Plan document within a highly governed and culturally sensitive environment.
The challenge
Developing a formal RAP document that balanced brand requirements, accessibility, cultural integrity and governance – while respectfully integrating commissioned First Nations artwork.
What was delivered
- Design and layout of a 20 page RAP document
- Integration of original First Nations artwork across print and digital formats
- Careful handling of mandatory inclusions and approvals
- Print-ready and digital-ready outputs
How it was managed
Senior-led design, structured approvals and close collaboration to ensure cultural respect and accuracy throughout.
04.
Brand invigoration. Increased effectiveness.
Integrated campaign to drive awareness and action.
New campaign materials and more effective messaging
delivered at speed.
The challenge
Reinvigorate existing campaign to increase stand out and drive effectiveness. Create new campaign look and feel to drive action amongst consumers.
What was delivered
- New integrated campaign to drive awareness and action amongst Queenslanders
- Updated look and feel and new, straight-talking tone of voice
- Campaign roll-out across OOH, digital, social and in-store
How it was managed
Senior-led creative concepting and supervision aligned with production efficiency.
Leadership + Governance
David Jones
Founder & Director
Michael Neilsen
Founder & Director
David Watson
Strategy Director
Leadership + Governance Cont.
Andy Ward
Executive Creative Director
Andy has worked at some of the world’s most creative agencies. From Bates Dorland London to DDB Sydney and Publicis Australia. He has created award winning campaigns for brands such as Heinz, Volkswagen and AirAsia, and was recently inducted into the Brisbane Advertising Hall of Fame. Andy has created effective behaviour change campaigns for Queensland Fire & Emergency Services, Health & Wellbeing Queensland, Containers for Change and NSW Environment Protection Authority.
Tracey Fraser
Account Director
Liam Toohey
Digital Project Manager
Liam is an experienced Digital Project Manager with a decade of hands-on expertise in web development, SEO, digital systems and managing remote production teams. He has worked across a large portfolio of digital projects, improving workflows, strengthening communication and ensuring consistent, high standard execution. With a background supporting developers, designers and marketing teams, Liam brings a dependable, detail-driven approach to every engagement. He is known for simplifying complexity and guiding projects with clarity, structure and confidence.
Clients we have worked with
Let’s discuss how we can support your team.
Government communication demands accountability.
We respectfully acknowledge the Traditional Owners of the land on which this event takes place and pay our respects to Elders past and present. We recognise their continuing connection to land, waters, and community.